London. It's an amazing city. Its nightlife is one of the best in the world. Its cuisine is one of the most diverse. But to know this city is to go home poor. Right? Not necessarily.
It’s true that London is a unique animal when it comes to cost. It’s one of the most expensive cities in the world. And while world-class government-funded museums are free, don’t forget your wallet at other attractions. But that’s the advantage of a sightseeing pass. It focuses your efforts on the best sights and experiences while giving you the benefit of cost- and time savings. As the market-leading sightseeing pass, The London Pass® is the go-to for many travellers visiting London. Why? Because where you’d be paying individual ticket prices to enjoy the much-loved View from The Shard, to board a popular hop-on, hop-off sightseeing bus, or to enter the Tower of London to see the crown jewels, with The London Pass®, you pay nothing but the pass price.
But the question on everyone’s lips is – is The London Pass® worth it?
How many attractions should I do a day?
To calculate the value of The London Pass®, it’s best to create a sample itinerary or pick one from their site. Then it’s just a case of running your own calculations. Doing this shows you that by doing two or three paid attractions a day, then the pass pays for itself.
But what about the free museums?
Depending on how long you’ll be in London for, take a day to explore the free museums. Then explore the museums included in The London Pass. Plan your route around the most expensive attractions on the pass plus free museums along the way.
Who should consider the pass?
First-timers: if you’re a new visitor to London, this sightseeing pass could be your best investment (alongside your plane ticket). Curated to showcase the very best city attractions, as well as hidden gems that add an authentic touch to your trip, you can do it all for a fraction of the price. And with skip-the-ticket-line entry at selected sites, you’ll potentially be saving hours along the way. This can only be positive when you’re short on time in an unfamiliar city.
Families: travelling with children means a greater level of organisation, but not with The London Pass®, because everything you need is compacted into an app – maps, attraction opening times, special offers near you and more. You can swap out traditional sightseeing for modern tourism and spend quality time at the best places in London with your children. What’s more, your savings multiply when traveling with your family.
If you’re short on inspiration on things to do with the kids or in London as a whole, check out The London Pass Blog.
Long timers and locals: going to be in London for a while or have you got a few days off work? Perfect. The longer your duration, the better the value of the pass. And if you’re a local who has the luxury of a few days off, why not re-discover the city you’re in.
The undecided: there’s a lot to see in London – you’d be more than forgiven for feeling overwhelmed. The pass, with its wealth of information on-site, on the free app, and across the blog, is a complete sightseeing resource. The app even syncs your itinerary with your calendar, to make planning your sightseeing across the city effortless.
The London Pass® tips and hacks
Keep an eye out for promotions: the site offers two main ways you can pile savings on top of savings. The first of these are onsite promotions that are clearly flagged on the homepage and pricing page. The second comes in their sign-up and save programme where you can get money off when the passes aren’t on sale.
Start early: the early bird catches the savings. Activate your pass in the morning to ensure that it stays valid for as long as possible and remember, the durations work on consecutive days, not 24-hour periods. Be sure to check the hours of the sights as many close around 4:30 pm. If you don’t get started until noon then you might only have a few hours to see everything you want. Start early, have a relaxed day of sightseeing with the added bonus of beating the crowds.
Explore, tour and experience: the pass isn’t just about attractions – it’s the whole package. So, to really make sure you save as much as possible, see as much as possible. Go to 2/3 attractions a day and enjoy dining and retail discounts on top. Every moment and pound you spend in this way will be wisely spent.
Plan ahead: this point may be obvious but so important. Planning your time, from location to location, means you can take the guesswork out of the day and make the most of it.
Where do I buy The London Pass®?
This product is a digital sightseeing pass, so buy it online, download the free app and sync the email confirmation for instant access. It’s simple! Having it on your phone means you can just scan your pass at the gate to enter.
When it comes to The London Pass®, the money- and time-savings and overall value of the product is undeniable. Not only does it provide free and convenient entry to over 80 of London’s iconic attractions and authentic local spots, but it also gives you opportunities for added value across the duration of your trip.