London. It's an amazing city. Its nightlife is one of the best in the world. Its cuisine is one of the most diverse. But to know this city is to go home poor. Right? Not necessarily.
It’s true that London is a unique animal when it comes to cost. It’s one of the most expensive cities in the world. And while world-class government-funded museums are free, don’t forget your wallet at other attractions. But that’s the advantage of a sightseeing pass. It focuses your efforts into the best sights and experiences while giving you the benefit of cost- and time-savings. As the market-leading sightseeing pass, The London Pass is the go-to for many travellers visiting London. Why? Because where you’d be paying £34 to enjoy the much-loved View from the Shard, £34 to board a popular hop-on, hop-off sightseeing bus or £27.50 to enter the Tower of London to see the crown jewels. However, with The London Pass, you pay nothing but the pass price.
But the question on everyone’s lips is – is The London Pass worth it?
How is The London Pass priced?
For its price, The London Pass gives you entry to 80+ attractions, tours and experiences and special offers.
The London Pass prices
|Passes||Adult Price||Child Price (5-15)|
The London Pass with Oyster Card includes all attractions with the added bonus of travel. The Oyster Card gives you unlimited journeys on all London Underground, buses, trams, Docklands light rail, and Overground trains within Zones 1 – 6 (children under 11 can ride public transportation for free). Just make sure you keep an eye on the credit and keep it topped up so it doesn’t run out.
The Oyster Card doesn’t need to be used the day you activate your London Pass so that gives you a little more flexibility.
The London Pass + Travel prices
|Passes||Adult Price||Child Price (5-15)|
|1 Day + travelcard||£94.00||£65.50|
|2 Days + travelcard||£120.00||£98.00|
|3 Days + travelcard||£151.00||£117.50|
|6 Days + travelcard||£219.00||£154.00|
|10 Days + travelcard||£248.00||£204.00
How does The London Pass’ pricing work?
The London Pass includes entry to many experiences and tours and major sights — most notably the Tower of London, St. Paul’s Cathedral, Westminster Abbey, and Windsor Castle. The London Pass website has a pretty comprehensive breakdown when it comes to pricing, on the attraction list page, but we’ve listed the highlights here.
The London Pass - Top Attractions
Below are the key attractions most travelers want to visit.
|Tower of London ➜||Adult: £27.50 Child: £13.00||With or without the pass, you should get in early for a free 60-minute tour from the Yeoman Warder (running every half an hour). These are a great insight into the history of the tower. Skip the ticket line is also available with The London Pass.|
|Westminster Abbey ➜||Adult: £24.00
|Get there early, especially during the summer months. And remember to take advantage of its free guided tours and free audio tours.|
|St. Paul’s Cathedral ➜||Adult: £20.00
|You can skip the ticket lines here with your pass. Once you’re in, climb to the top of the dome and enjoy the 360-degree panorama of London. Free audio guides and free guided tours are also available here.|
|Windsor Castle ➜||Adult: £23.50
|Windsor Castle is the largest occupied castle in the world and the Official Residence of The Queen. The London Pass allows you to skip the lines which can be super long.|
|Hampton Court Palace ➜||Adult: £23.70
|It's about a 35 minute walk from the train station to Hampton Court Palace, so make sure you wear some comfortable shoes or look into transport from the station.|
|View from The Shard ➜||Adult: £34.00
|Enjoy unparalleled views over London for up to 40 miles and when the sun goes down the views are even more breath-taking. Save at this attraction. Normal entry fees are expensive but, it is included in The London Pass.|
Other key attractions included with The London Pass
POPULAR: Shakespeare’s Globe Theatre Tour — Adult: £17.00/Child: £10.00
- Kensington Palace — £19.50
- Tower Bridge Exhibition — £10.60
- Royal Albert Hall — £15.00
- Royal Mews — £13.00
- London Zoo — £22.90
- London Bridge Experience — £28.95
- HMS Belfast — £19.00
- Kew Gardens — £18.00
- Chelsea Physic Garden — £12.00
What museums are included in The London Pass?
Private museums in London can cost a lot, so make sure you balance free museums with the private ones below, included in The London Pass.
- The Queen’s Gallery — £13.50
- Churchill War Rooms — £23.00
- The Household Cavalry Museum — £9.00
- London Transport Museum — £17.50
- Twickenham Rugby Museum & Stadium Tour — £25.00
And what tours and cruises are included in The London Pass?
POPULAR: Hop-On-Hop-Off Bus Tour — Adult: £34.00/Child: £18.00
- Thames River Boat Cruise — £20.50
- Wembley Stadium Tours — £24.00
- Jason’s Original Canal Boat Trip — £12.00
- Arsenal Stadium Tour — £25.00
- London Bicycle Tour — £29.95
- Chelsea FC Stadium Tour — £24.00
How many attractions should I do a day?
To calculate the value of the London Pass, it’s best to create a sample itinerary or pick one from their site. Then it’s just a case of running your own calculations or considering the savings offered onsite. Doing this shows you that doing two or three paid attractions a day, then the pass pays for itself.
Step 1: determine the per day cost of the pass:
|Pass duration||Adult Pass Price||Price per day|
This shows you how much you need to spend each day on attractions before you break even. The average price of popular, or top-tier attractions, can be as high as £30 but most major sights are around £15-£20. So, make sure you’re choosing the attractions that make up the money you spend, per day, on the pass.
Step 2: Choose a tour or museum. You’re going to learn about the city you’re in – tours are an excellent and often entertaining way of learning about London, effortlessly. The London Pass also has an abundance of private museums, so really do consider those alongside your diet of free ones.
Put it in perspective
Take a 1-day sample itinerary: to do the Tower of London (£27.50), Westminster Abbey (£24), and View from the Shard Skyscraper (£34) in a single day it would cost you £85.50. Fit in something like a Thames River Boat Cruise (£20.50) and you’d be saving a lot of money as well having a fun-filled day of city sightseeing!
But what about the free museums?
Depending on how long you’ll be in London for, take a day to explore the free museums. Then explore the museums included in The London Pass. This will allow you to make the most of the pass, both in terms of money and time. If this isn’t possible, planning your trip is essential. Plan your route around the most expensive attractions on the pass plus free museums along the way.
Who should consider the pass?
First-timers – If you’re a new visitor to London, this sightseeing pass could be your best investment (alongside your plane ticket). Curated to showcase the very best city attractions, as well as hidden gems that add an authentic touch to your trip, you can do it all for a fraction of the price. And with skip-the-ticket-line entry at selected sites, you’ll potentially be saving hours along the way. This can only be positive when you’re short on time in an unfamiliar city.
Families – Traveling with children means a greater level of organisation, but not with The London Pass. Because everything you need is compacted into an app – maps, attraction opening times, special offers near you and more – you can swap out traditional sightseeing for modern tourism. And spend quality time at the best places in London with your children. What’s more, your savings multiply when traveling with your family. And if you’re short on inspiration on things to do with the kids or in London as a whole, check out The London Pass Blog.
Corporate groups/groups and sightseeing enthusiasts – There are two ways to maximise your savings potential with the pass: add more people to your group and sightsee as much as possible. For corporate groups and groups, the number of people could equal the amount of savings made, as a baseline. That’s before factoring in any promotions the site might be running. And by visiting 2-3 sites a day, you can save hundreds of pounds depending on your duration.
Long timers and locals – Going to be in London for a while or have you got a few days off work? Perfect. The longer your duration, the better the value of the pass. And if you’re a local who has the luxury of a few days off, why not re-discover the city you’re in.
The undecided – There’s a lot to see in London – you’d be more than forgiven for feeling overwhelmed. The pass, with its wealth of information on-site, on the free app and across the blog, is a complete sightseeing resource. The app even syncs your itinerary with your calendar, to make planning your sightseeing across the city effortless.
Who should skip the pass?
Budget travelers — If you’re on a very strict budget, just buy a one-day pass. You'll more than make up your money by seeing the most expensive sights in a single day.
Travelers who want to see a single attraction — If you just want to see a couple attractions over the course of your trip, you won’t make your money back on the pass.
The London Pass tips and hacks
Keep an eye out for promotions — The site offers two main ways you can pile savings on top of savings. The first of these are onsite promotions that are clearly flagged on the homepage and pricing page. The second comes in their sign up and save programme where you can get money off when the passes aren’t on sale.
Start early —The early bird catches the savings. Activate your pass in the morning to ensure that it stays valid for as long as possible and remember, the durations work in consecutive days, not 24-hour periods. Be sure to check the hours of the sights as many close around 4:30 pm. If you don’t get started until noon then you might only have a few hours to see everything you want. Start early, have a relaxed day of sightseeing with the added bonus of beating the crowds.
Explore, tour and experience – The pass isn’t just about attractions – it’s the whole package. So, to really make sure you save as much as possible, see as much as possible. Go to 2/3 attractions a day and enjoy dining and retail discounts on top. Every moment and pound you spend in this way will be wisely spent.
Plan ahead – This point may be obvious but so important. Planning your time, from location to location, means you can take guesswork out of the day and make the most of it.
Where do I buy The London Pass?
This product is best used as a digital sightseeing pass, so buy it online, download the free app and sync the email confirmation for instant access. It’s simple! Having it on your phone also means you can just scan your pass at the gate to enter. Opting for digital delivery ensures a guidebook, special offers and planning tools are all available to you through the app.
If you’d prefer a physical pass, you can either have it shipped to you or collect it at a redemption center. The advantage of this method of delivery is that while you’re there, you can also collect your hop-on, hop-off bus tour tickets. If you live in the UK, shipping takes between 6 business days and costs £2.95. For those outside the country, shipping costs are up to £35, while arrival can be expected in about 15 business days.
When it comes to The London Pass, the money- and time-savings and overall value of the product is undeniable. Not only does it provide free and convenient entry to over 80 of London’s iconic attractions and authentic local spots, it gives you opportunities for added value across the duration of your trip.