East London Attractions

Published: July 17, 2024
Brick Lane street sign.

East London may well lay claim to being the city’s coolest quarter, thanks to its proliferation of urban art, bleeding-edge galleries, buzzy markets, global street food and hipper-than-thou cocktail bars and speakeasies. It’s also where you’ll find landmarks including the Queen Elizabeth Olympic Park, Walthamstow Wetlands, and Whitechapel’s haunting, haunted lanes, which have retained the best of their Victorian character. Take a walk with us as we explore some of the finest attractions East London has to offer...

Brick Lane

The good news is that, in spite of the area’s ongoing gentrification attempts, Bangladeshi and Jewish influences continue to dominate along Brick Lane. You’d still be hard-pressed to find a better curry or bagel anywhere else in London, and that’s reason enough to visit this characterful kaleidoscope of cultures, in our humble opinion. But there’s so much more to see and do along these iconic cobbles. We’re talking flea markets that fairly heave with retro fashions and vintage vinyl; supermarkets brimming with exotic fruits and spices; tiny antique stores and bouji indie boutiques; plus some of the best street art this side of NYC. Heck, there’s even a bowling alley. Something, in other words, for just about everyone.

ArcelorMittal Orbit

Britain’s largest piece of public art, a looping, swirling behemoth designed by Turner-Prize winning artist Anish Kapoor and engineer Cecil Balmond, the ArcelorMittal Orbit is the centerpiece of the Queen Elizabeth Olympic Park in Stratford. Ascend to the viewing platforms 260 feet up for views across Olympic tracks where records were set and broken at the 2012 games. And that’s not all: you can also see a great many more London landmarks from up here, including the Shard, Big Ben and the 02 Arena. Thrillseekers who fancy experiencing the quickest route back down to terra firma can take on the world’s longest and tallest slide, an epic 12-loop monster designed by German artist Carsten Höller that twists and turns its way down for 40 seconds of pure fun. Or terror, depending on your constitution.

Dennis Severs’ House

Tucked away on a quiet side street a stone’s throw from Spitalfields Market, Dennis Severs’ House is a mesmerizing throwback to a bygone era; the kind of out-of-time oddity you only really tend to find in East London. Step inside this Georgian townhouse, where Severs spent the last 20 years of his life painstakingly recreating the 18th-century lives of a fictional Huguenot family. Preserved since his death in 2000, the house is, in effect, a theater set that’s alive with period décor and furnishings hawked from market stalls, and is at perhaps its most evocative around Christmas, when rooms are decked out with festive candles, trees and decorations. The Guardian called it “a three-dimensional historical novel written in brick and candlelight” while Severs himself described it, rather more prosaically, as a "time machine".

Columbia Road Flower Market

Tucked between Shoreditch and Bethnal Green, Columbia Road is a pretty colorful place to visit at the best of times, all independent delis and bakeries, tiny art galleries and cool boutiques where rummaging for vintage clothes and retro records is practically a way of life. But it’s on Sundays that it really bursts into full technicolor life, thanks to a blooming marvelous flower market that runs the gamut from £1 bedding plants to ten-foot-tall banana trees, and just about every conceivable plant in between. Come for the colors, stay for the sweet scents and chilled Sunday morning vibes.

Jack the Ripper Tour

The characterful cobbled avenues and neat brick houses of Whitechapel, one of East London’s most visited attractions, exude Victorian charm. But they weren’t always this pleasing to the eye – or this safe. Jack the Ripper remains big business around these parts, his legend drawing thousands of amateur sleuths every year, all keen to unravel this infamous murder mystery. Take a walking tour with expert guides, who will transport you back to the East End of the late 19th Century, visiting dimly lit alleys and recounting bloodcurdling tales of the Ripper’s murders as well as seeking out some of the regular haunts of his victims, and the notorious murder sites. Chilling, thrilling stuff.

ABBA Voyage

And now for something a little more... light-hearted. ABBA Voyage is a musical extravaganza that takes place in the (purpose built, no less) ABBA Arena at Queen Elizabeth Olympic Park. Using four avatars of the original members of the band as they appeared in their 1979 heyday – all velvet suits with flared trouser hems, floaty kaftans and brightly coloured glitter suits – the show takes fans on a musical journey, with a live band providing the enthusiastic backing to iconic hits including Voulez-Vous, The Winner Takes It All and, of course, Dancing Queen. Look out for the space-age neon ‘ABBAtron’ outfits. A strong look in any era.

Walthamstow Wetlands

Europe’s largest urban wetlands can be found a short walk from the Tottenham Hale Station on the Victoria line. This awesome 500+ acre site encompasses 10 reservoirs and a whole host of colorful bird and insect life. A busy program of talks, walks, tours and kids’ activities helps reveal some of the reserve’s most interesting visitors, among them breeding birds including gray herons, tufted ducks and little egrets, wintering waterfowl such as pochard and gadwall, and kingfishers and peregrines that swoop and dive for their supper. Depending on the season, you might also spot damselflies, dragonflies, butterflies, bats and amphibians.

Whitechapel Gallery

Tucked away on Whitechapel High Street, this wonderful gallery has been quietly wowing punters for over a century, thanks to its wide-ranging (and ever-changing) exhibitions of modern and contemporary masterpieces. The gallery even exhibited Picasso’s Guernica, one of the most powerful anti-war statements ever committed to canvas, back in 1938. Step inside for free art shows and installations that are all but guaranteed to expand your mind.

Victoria Park

Victoria Park (or Vicky Park as it’s known to locals) is perhaps East London’s best-loved green space, chock-full of walking trails, playgrounds, cafés and interesting monuments. Look out for the Grade II-listed drinking fountain designed by Henry Darbyshire and the famous Dogs of Alcibiades statues. Keep your eyes peeled and you might even spot some stone alcoves from the original London Bridge tucked away in the park’s northeast corner! There’s a cool food market with live music every Sunday and the V&A playground is a boon for all parents of energetic toddlers. Come back in summer for a whole host of live entertainment, including major music festivals such as All Points East.

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Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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All About the Thames River Boat Cruise

As you plan out your trip to London, you won't want to miss out on a Thames River boat cruise. It's simply a must-do. Whether you're interested in a sightseeing tour or a dinner cruise, there are plenty of Thames River cruise options. Where does the Thames River Boat Cruise leave from? And where does it go? The boat departs from four locations: Westminster Embankment London Bridge Tower Bridge To validate your ticket, you'll start from one of these four locations between 10am-6pm. The boat tour has 23 stops - and much like the London Underground, it has different zones through West, Central and East London. If you're rding the full length of the river from west to east, you'll travel from Putney Pier to Barking Riverside Pier. Starting in West London, you will travel through Wandsworth, Chelsea Harbour and Battersea Power Station. See the London Eye, Westminster and London Bridge, before travelling towards East London. You'll pass through Canary Wharf and Greenwich before arriving at Barking Riverside. Most of the piers are wheelchair accessible, and many have nearby Santander Cycle stations for easy commuting. How much does it cost? The hop-on hop-off Uber Boat by Thames Clipper normally sets you back: Adult River Roamer: £24.60 Child/Concession River Roamer: £12.30 Family River Roamer: £49.20 However, it’s included with The London Pass® How often do the boats run? The boats run every 10-20 minutes at key London piers. The service operates every day of the year except for Christmas Day. Make sure to check the latest timetable for the most up-to-date information. How do I use The London Pass®  to board a hop-on hop-off cruise? Simply show The London Pass® at the ticket office at one of the four main entry points. You will receive a 24 hour hop-on hop-off ticket. The 24 hours starts at the time you receive this ticket from a City Cruise ticket office. What are the boats like? All boats have an indoor lower deck, while most have an open-air upper deck, giving you unimpeded views as you sail by lots of iconic London sights. What can I see from the boat? From the comfort of the sightseeing boat, you can see many of London’s most famous buildings and cherished landmarks, including the Houses of Parliament, Big Ben, the Tower of London, Tower Bridge, Shakespeare’s Globe, the Tate Modern, Cutty Sark and The Shard. If I get a return ticket, do I need to stay on the boat for the return journey or can I disembark? You don’t need to stay on the boat. You can disembark, explore the area and get on a later boat for your return journey. Just be sure to check that the service will still be running! Are the sightseeing boats fully accessible for people in wheelchairs? Most of the boats are, with a maximum of two spaces for wheelchairs. It’s best to call the reservation team to check which services will be best for you. You can reach them on +44 (0)207 7400 400. Their hours at 8am - 6pm, Monday to Friday, and 10am - 4pm on weekends and bank holidays. Are the sightseeing boats heated? Yes, they all are, and all Thames River Boat Cruise boats have indoor seating. Can I get food and drink on board? You can. There’s a bar onboard all sightseeing boats offering hot and cold drinks, snacks and sandwiches. Is there an audio guide? There is a live or recorded commentary in English on board all sightseeing cruises. This is entirely complimentary. Is the guided tour available in other languages besides English? Yes, you can get an audio guide in seven other languages: Italian, French, German, Russian, Japanese, Spanish and Chinese. Pick up your free audio guide from the bar aboard the boat. Can I bring a bike aboard? No, unfortunately not, but kids' scooters are allowed aboard a Thames River Boat Cruise. Experience everything London has to offer with The London Pass® Planning your London trip? With The London Pass®, you can explore big-name landmarks, local hotspots and epic tours, all on one pass, all for one price. Not only that, but you'll enjoy savings of up to 50%, compared to buying individual attraction tickets. ✈️ Buy The London Pass®✈️
Matthew Pearson
The London Eye
Tower of London

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