Things to do in Piccadilly Circus

Famed for its massive digital billboards and iconic ‘Eros’ statue, Piccadilly Circus is also a fine jumping off point for many other major London attractions, thanks to its super-central location just steps from Soho, Chinatown, Leicester Square and the theatre district. Read on for our expert guide to all the top things to do in and around Piccadilly Circus…

Published: February 19, 2025
The Piccadilly Circus statue known as Eros

Piccadilly Circus

Digital billboards and a red double-decker bus at Piccadilly Circus

Most visitors to London will emerge from Piccadilly Circus Tube station at one time or another. And few will fail to be dazzled by the sensory spectacle that awaits them there. Double-decker buses and black hackney cabs roar past the iconic digital billboard signs at the corner of Regent Street and Shaftesbury Avenue while lovestruck couples pose for selfies beneath the winged statue known as Eros, Greek god of love and sex (in fact the statue depicts Eros's bro Anteros, but that’s another story).

Piccadilly Circus Instagram itch dutifully scratched, it’s time to tick off some of London’s biggest attractions. You can do so very easily on foot – there are stacks of bucket listers within stumbling distance – or join the hop-on hop-off bus tour that's included with The London Pass® and stops at St Paul’s Cathedral, the London Eye, Buckingham Palace and the Tower of London, to name just a few.

Don’t miss at Piccadilly Circus:

  • Whiskey sours at the Hard Rock Café.
  • World-class productions at opulent Victorian icon the Criterion Theatre.
  • Landmark pieces by Turner, Hockney, Michelangelo and more at the Royal Academy of Arts.

London’s Theatre District

Streetlamp and Drury Lane street sign in London's theatre district

You don’t have to stray far from Picadilly Circus to experience some of the finest theatre on the planet. Along Shaftesbury Avenue alone, you’ll find household names including the Apollo, the Lyric and the Gielgud, and it ain’t a whole lot further to the likes of the legendary Theatre Royal Drury Lane or Agatha Christie whodunit The Mousetrap, which has been putting bums on St Martin’s Lane Theatre seats since 1974. West End shows needn’t break the bank either – check out our hacks for bagging cheap theatre tickets and more here.

Chinatown

Colourful Chinatown entrance gate on Wardour Street, London

Further Instagrammable eye candy (as well as sweet and savoury treats of the edible variety) awaits in Chinatown, just around the corner from Piccadilly Circus. Here’s where to nab a snap with the fearsome Gerrard Street lions, stock up on delectable egg custard tarts and stuff your face with more dumplings and noodle dishes than your gut should reasonably be expected to accommodate. Walk it all off with a stroll around this atmospheric enclave, and don’t forget to strike a pose beneath the Wardour Street entrance gate, a soaring slice of colour-poppin’ Qing dynasty-style architecture.

Read our ultimate guide to London’s Chinatown here.

Regent Street Shopping

Tudor exterior of London's Liberty department store

Regent Street is the kind of thoroughfare for which the phrase ‘flagship store’ was coined. For here’s where you can give your credit card a workout at cavernous emporia from some of the planet’s biggest brands. We’re talking Apple, Jaeger, Burberry and Barbour to name just a few. Come over all Tom Hanks in ‘Big’ across seven fun-filled floors at Hamleys, only the oldest toy shop in the world, or shell out for high-end stationery, scents and silk scarves in the department-store mecca that is Liberty (pictured).

Don’t miss the chocolate-box world of Fortnum & Mason, just around the corner on Picadilly, for all your luxury hamper and Instagrammable afternoon tea needs. 

The Wellington Arch

The Wellington Arch at the top of Constitution Hill in London

Stroll along Piccadilly (pausing outside Fortnum’s and The Ritz for those essential London selfies along the way) to reach the Wellington Arch at Hyde Park Corner. Something of a royal folly back in the day (George IV’s day, that is), the arch is now open to the public, with three floors of exhibitions and a chance to take in views including Buckingham Palace’s back yard(!) from the balconies up top. You’ll also get right up close to the absolutely massive bronze sculpture – depicting Nike and her horse-drawn chariot – that tops the arch, as well as spotting St James’s Park, the Houses of Parliament and the London Eye.

Pro-tip: the Wellington Arch is just one of dozens of top London attractions included with The London Pass®. Hit the buttons below to find out how you can save up to 47%, and to choose your pass.

Covent Garden

A street entertainer juggling his balls

A short walk from Piccadilly Circus, Covent Garden rivals London’s South Bank for sheer volume and variety of street performers. Stroll the storied cobbles of its central square to catch jugglers, acrobats, budding Mariahs and, inevitably, silver-painted human statues plying their various trades. But that’s not all: there are also covered markets crammed with unique gifts, souvenirs and antiques, and many more attractions in the surrounding streets, of which Rules (London’s oldest restaurant) and the opulent Royal Opera House are highlights.

Stay on the square though for one of London’s best museums. An absolute joy for visitors young and old, the London Transport Museum is packed with heritage vehicles, vintage posters and all manner of hands-on fun, and entry is also included with The London Pass®.

Leicester Square

Cinema interior with red seats and a box of popcorn

Providing suitably glitzy settings for many hundreds of major movie premieres down the years, the Odeon and Empire cinemas are just two of the big-ticket attractions you’ll find on Leicester Square.This legendary London landmark is also home to the world’s largest Lego store and – in M&Ms London – the planet’s biggest sweet shop. Fill your boots (and shopping bags) with bricks and candies then retreat with your quarry to the square’s (relatively) tranquil garden, where you can spot film-related statues including Mary Poppins, Paddington Bear, Bugs Bunny and Mr Bean!

Check out our guide to all the best things to do in Leicester Square here.

Trafalgar Square

Trafalgar Square fountain on a sunny day, with the National Gallery behind

Last but no means least in our guide to all the best things to do in and around Piccadilly Circus is Trafalgar Square. This Monopoly-board favourite requires little introduction. It’s where you’ll find, among other things, Nelson atop his column, flanked at the base by four enormous stone lions. Take a break from all that London sightseeing in the atmospheric subterranean crypt café at St Martin-in-the-Fields, one of the city’s finest churches. And ogle masterpieces by Botticelli, Constable, Velázquez, Van Gogh and more in the magical (and free!) National Gallery.

Top tip: Trafalgar Square also acts as something of a gateway to Buckingham Palace. Look out for the grand Admiralty Arch that takes you onto the Mall, with St James’s Park and Buckingham Palace beyond.

Looking for more things to do in Piccadilly Circus and elsewhere around London? The London Pass® includes nearly 100 top attractions, tours and activities, and can save you up to 47% on your London sightseeing. Click to find out more and bag your pass.

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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Columbia Road flower market in London's East End
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Guide to Cockney Rhyming Slang

Cockney Rhyming slang is a die-hard part of East End London culture. It has been around since the mid-19th century and will always be part of the fabric of the city. There are many theories as to how Cockney Rhyming slang started. Some say it was a linguistic mutation and accident, others speculate that it was the result of a widespread game. Some say it was devised by criminals to trick the police, others say that it developed as a secret language to confuse non-locals passing through. It's also been suggested that traders used it with each other to bargain without the customers knowing.  For those unfamiliar with this dialect, the language has formed through two rhyming words with a common household word. However, over time this has mutated; so on occasion the slang really does sound like another language!  To make it easier for you – here’s a list of the top 10 classic rhyming slang that you might hear if ever you venture East past Hackney. To practice, just watch an episode of Only Fools & Horses or Eastenders to get a feel for it. You never know, it may come in handy when visiting London attractions...  Apples and Pears = stairs This might have roots in the traders' stalls who stacked their fruit and vegetables in "steps and stairs" in front of their stands in an arresting display. Bees and honey = money This is a more cryptic literal link, referring to bees that produce honey which can translate into workers producing money. The result of both is sweet! Bottle and stopper = copper Copper is a slang term in itself for a policeman. In this case, there are two meanings; a bottle would hold the contents –  like police would in jail, or the stopper would prevent someone or something from happening. Butcher’s hook = look The butcher's hook was the double-ended hook that hung up in butchers to display the meats they had on show. This phrase probably originated in Smithfield Meat Market, near Farringdon. Duck and dive = hide Ok so not quite an exact rhyme, but, as a duck would dive under the surface of the water, this phrase means something the same, as in to remove oneself from the situation and to hide. Dog and bone = phone We’re not sure where this one came from other than it rhymes and is a brilliant one to slip into everyday conversation! Kettle and hob = watch This is a confusing phrase as it doesn’t rhyme with its modern-day meaning. The term means watch, which stemmed from a 'fob' watch, which was a pocket watch attached to the body with a small chain. The kettle used to boil on the hob of a stove... hence the rhyme. Mince pies = eyes This is a term used widely in London even to this day, usually to describe a girl's features. Her eyes would be described as Minces, an even more slang term from the original mince pies. On the floor = poor This was a colloquial term for housewives who would find themselves temporarily out of pocket, and without any money. Porky pie = lie To tell a porky is something everyone’s been accused of as a child – and perhaps even older! A fib or a lie; to tell a pork pie means to fabricate something and it has to be one of the all-time favourite phrases in the Cockney Rhyming slang dictionary.   Experience everything London has to offer with The London Pass® There's plenty more of these cultural words to be found so fill your boots with as much as you can while you're in East London. If you fancy a trip out into East London, The London Attraction Pass® has endless attractions for you to visit whilst you embark on this Cockney Rhyming slang adventure. Why not take a tour of the Olympic Stadium in Stratford, built for the London 2012 Olympic Games. You'll get amazing panoramic views and a behind-the-scenes look at features like the players' tunnel and indoor running track.   Or, stop off for some shopping at Westfield Stratford, check out Brick Lane or visit Spitalfields Market. Keep an ear out for these Cockney Rhyming slang terms!  ✈️Buy The London Pass®✈️ ☀️See London attractions☀️ 
Vanessa Teo

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