London Eye vs The Shard Comparison

We take a look at the relative merits of The Shard and the London Eye, from height to length of visit to what you should expect when you visit these iconic attractions.

Published: July 17, 2024
Panorama of London including Tower Bridge and The Shard.

The battle for London’s skyline has seen some pretty unusual architectural choices spring up over the last 30 years or so. Some of these – the Fenchurch Building, the Leadenhall Building and 30 St Mary Axe – have become famous (or infamous) because of their unusual, nickname-inviting contours (they’re the Walkie-Talkie, Cheesegrater and Gherkin respectively, fact fans). But few more so than The Shard and the London Eye, two towering icons of the 21st-century cityscape. But how do these two titans of tourism measure up? Which has the better views? How long should you expect to spend at each? Check out our London Eye vs The Shard comparison to find out...

The London Eye

Man taking a selfie in front of the London Eye

Name: The London Eye, silly! Although readers of a certain vintage may also remember it as the Millennium Wheel. Officially, it is now the Lastminute.com London Eye.

Age: The London Eye was completed in 1999 and opened to the general public as the British Airways London Eye in March 2000.

What is the London Eye? It’s only Europe’s largest cantilevered observation wheel, standing 443 feet tall on the South Bank of the River Thames, and taking 30 minutes to complete a full 360-degree rotation. It was the biggest wheel of its kind on the planet when it first opened in 2000, but subsequent Ferris wheel one-upmanship rapidly put paid to that. The title is now held by the Ain Dubai, which is a shade short of twice the London Eye’s height. Impressive.

The London Eye: Vital Statistics

  • Height: 443 feet (135 meters).
  • Number of capsules: 32, one for each London borough; each capsule holds 25 people.
  • Revolutions per hour: two.
  • Visitors: over 3.75 million annually, making it Britain's most popular paid attraction!

What is The London Eye Experience Like?

View of the River Thames and Houses of Parliament from the London Eye

Step aboard your capsule for a spine-tingling 30-minute spin that takes you high above the South Bank. The wheel doesn’t stop to let you board (unless you have reduced mobility), but moves slowly enough that most people – yes, even unruly toddlers – are able to step on with ease, and there’s both seating and standing room inside. Grab a prime spot to catch birds-eye views of some of London’s most iconic attractions. The Eye’s location means you’re in pole position for ogling Big Ben, the Houses of Parliament, Westminster Abbey and Buckingham Palace. And, yes, that pointy glass thing a little upriver is indeed our old pal The Shard. On clear days, and if you squint a little, you might even spot the distant turrets of Windsor Castle.

Fascinating London Eye Fact of the Day

Triskaidekaphobics, rejoice! There’s no number 13 on the London Eye; the 32 capsules are instead numbered from 1-12 and 14-33.

London Eye: Fast Facts

  • Opening hours: 11.30AM-6PM on weekdays; 10AM-8.30PM at weekends.
  • Tickets: various options are available direct, from standard to fast track and combi tickets. Entry to The London Eye is also included with The London Pass, which gets you entry to 90+ London attractions for up to 10 consecutive days.
  • Closest Transport Links: the nearest Tube and rail connections are at Waterloo and Charing Cross stations, both a short walk from the London Eye. Multiple bus routes also service the area.

Next stop...

The Shard

The Shard at London Bridge

Name: The Shard. The name was inadvertently provided when architect Renzo Piano’s angular architectural design was criticized by English Heritage, who complained that the building would be like "a shard of glass through the heart of historic London." And, lo, a legend was born.

Age: The Shard was completed in 2012 and its observation platform, The View from The Shard opened to the general public in February 2013.

What is The Shard? This extraordinary feat of glass-and-steel engineering tapers to a series of jagged points some 1,000 feet above the streets of Southwark; 1,016 feet (309.6 meters) to be precise. It was the tallest building in Europe until 2022, when Warsaw’s Varso Tower topped it by mere inches. Inside, the space is occupied by a huge office complex, plus restaurants, the 5-star Shangri-La The Shard hotel, and several residential apartments for the uber-wealthy. Up top, set between the 68th and 72nd floors, The View from The Shard is the UK’s highest viewing gallery, with panoramic vistas that stretch for up to 40 miles.

The Shard: Vital Statistics

  • Height: 1,016 feet (309.6 meters).
  • Number of floors: 73.
  • Elevators: 36, with a top speed of six meters per second.
  • Panes of glass: 11,000.

What is The Shard Experience Like?

Woman taking a photograph at The View from The Shard

There are various activities available at The Shard. Cruise up to floors 31-33 for dinner, drinks or afternoon tea with a view from the selection of bars and fine-dining restaurants. Or go all the way up for the best city views in town. If the 60-second elevator ride to the 69th floor hasn’t already made you light-headed enough, a glass of champagne at the bar here, accompanied by those awe-inspiring views, surely will. Continue up to the 72nd, where the open-air sky deck provides further natural highs and the knees of all but the most stoic thrill seekers will very likely turn to jelly. There's no time limit on how long you can spend up here in the clouds (apart from going beyond The Shard's actual closing time, at which point malingerers will obvs be turfed out by security).

The Shard’s position by London Bridge makes for fine aerial views of London’s most famous nearby attractions, including St Paul’s Cathedral, the Tower of London, Battersea Power Station, Big Ben and, of course, the River Thames. Views, on a clear day, stretch for around 40 miles, as far as the South Downs and Thames Estuary.

Fascinating Shard Fact of the Day

During construction of The Shard in 2011, a fox was discovered living on the 72nd floor. Nicknamed Romeo before being captured and released back into the wild, the vulpine daredevil’s legacy lives on as The Shard’s mascot, with Romeo plushies and other souvenirs available to buy in the shop there.

The Shard Fast Facts

  • Opening hours: 10AM-10PM (closes 7PM Sunday-Wednesday between October and April).
  • Tickets: various ticket options are available direct from The Shard. Access to The View from The Shard is also included with The London Pass.
  • Closest Transport Links: the nearest Tube and rail connections are at London Bridge station right next to The Shard. A number of regular bus services also stop here.

The Shard vs The London Eye: Which Should You Visit?

The Shard and The London Eye at sunset

This is like choosing a favorite child! The Shard certainly has the wow factor in terms of views, and adrenaline junkies will no doubt prefer it for its dizzying height. But the novelty factor of the London Eye’s ever-changing perspective as it rotates to its highest point and back down again, makes for a never-dull experience that may well edge it as the better choice if you’re visiting with small, easily-bored children. In both cases, you can expect to spot many of London’s best-loved landmarks and, afterwards, there are plenty more attractions to visit in the immediate vicinity – the SEA LIFE London Aquarium and Big Ben by the London Eye and London Bridge, the Tower of London and bustling Borough market (a fine spot for street food) in the shadow of The Shard.

Save on London Activities and Attractions

Save on admission to 90+ London attractions with The London Pass. Check out @LondonPass on Instagram for the latest top tips and attraction info.

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Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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Harry Potter In London: Everything You Need To Know

London is a magical destination for Harry Potter fans, with plenty of tours, attractions, and experiences that bring the world of wizardry to life. Whether you're a die-hard fan or just looking for a fun way to explore the city, there's something for everyone here. As one of Britain's most notable literary characters, The Boy Who Lived has made his mark on the English capital. And, sadly, why you may not be able to visit Hogwarts in London, you can still find plenty of Harry Potter here. This is our list of all the unmissable Harry Potter experiences in London. Just solemnly swear you'll be up to no good. Planning Your Harry Potter Experience in London If you're planning a trip to London to explore the world of Harry Potter, there are a few things you should keep in mind to make the most of your experience. First, be sure to book your tickets in advance for any tours or attractions you want to visit. The Warner Bros. Studio Tour London and Harry Potter and the Cursed Child are both extremely popular and can sell out quickly, so it's best to book as far in advance as possible.  💰 >> See how you can save up to 50% on lots of attractions with The London Pass® Second, consider the time of year you're visiting. London can be busy during peak tourist season, which can mean longer queues and crowds at popular attractions. If possible, visit during the shoulder season or off-season to avoid the crowds and get a more relaxed experience. Third, plan your itinerary carefully to make the most of your time in London. There are many Harry Potter-related attractions and experiences to choose from, so it's important to prioritize what you want to see and do. You might want to start with the Warner Bros. Studio Tour London to get a behind-the-scenes look at the films, then explore some of the filming locations and other sights on a walking or bus tour. Be sure to leave time to see Harry Potter and the Cursed Child, a must-see for any theatre fan. Platform 9 3/4 Slip into King's Cross Station and find the elusive entrance to the Hogwarts Express train platform. It was here that all the greatest witches and wizards took their first steps on their magical journeys. Fans of the series can pose with Harry's luggage trolley under the Platform 9 3⁄4 sign. There's even a dedicated photo spot for aspiring young magicians. And once you've got the perfect photo, venture into the beautifully-designed Harry Potter shop. Find the perfect memento to mark the occasion. There are lots to choose from.  Address: King's Cross Station, Euston Road, King's Cross, London N1 9AL  Opening times: Store hours: Monday - Saturday; 8am - 10pm, Sunday: 9am - 8pm  Prices: Free Harry Potter Bus and Walking Brit Movie Tour Want to indulge your Pottermania and take in London at the same time? Brit Movie Tours offers not one, but two Harry Potter bus and walking tours. They'll take you from the entrance of the Leaky Cauldron all the way to the Ministry of Magic. Available as a half or full-day tour, the route takes guests past some of London's biggest tourist attractions. Visitors can see the Tate Modern, St. Paul's Cathedral, Borough Market and many more.  🎥 Enjoy Brit Movie Tours with The London Pass® Address: Walking tour begins at Westminster tube station, while the bus tour begins at Temple tube station. Duration: Walking tour: 2 hours; bus tour: 2.5-3 hours Prices: £17 for adults, or included in The London Pass     Harry Potter Studio Tour If you're looking for an immersive experience, consider visiting the Warner Bros. Studio Tour London - The Making of Harry Potter. This behind-the-scenes tour takes you through the sets, props, and costumes used in the films, and gives you a chance to see some of the special effects that brought the magic to life. You can also take a walking tour of London that takes you to some of the filming locations and other sites associated with the series, such as the Leaky Cauldron pub and the entrance to the Ministry of Magic. For a more panoramic view of the city, you can take a Harry Potter bus tour that covers all the major sights, from King's Cross Station to the London Eye. The sprawling studio is ripe for exploration, with several hours of fun and entertainment. Starting at the very beginning with Harry's little cupboard under the stairs, you'll travel to iconic locations like the Great Hall, Diagon Valley and Privet Drive. The souvenir store alone makes the journey worth it. Address: Warner Bros. Studio Tour London, Studio Tour Drive, Leavesden, WD25 7LR  Opening times: Varying opening hours daily, all times available here  Prices: Adults: £53.50, children: £43  Westminster Not only is Westminster one of London's most iconic districts, but it's also packed with Harry Potter film locations. Begin at Westminster tube station, where Muggle-fanatic Arthur Weasley bumbled his way through the turnstiles with Harry. Then, leisurely make your way over to Westminster Bridge to relive the stunning flight over the Houses of Parliament in the Order of the Phoenix. Budget time in to see the rest of the area and Westminster Abbey - while they aren't related to Harry Potter, they're still well worth seeing. Millennium Bridge Featured in the iconic opening scene in The Half-Blood Prince where Death Eaters collapse the Millennium Footbridge, this pedestrian-only suspension bridge over the Thames offers awesome views of St. Paul's Cathedral as you walk from south to north. Leadenhall Market To get into Diagon Alley, you won't have to remember a secret code word. All you need to do is head over to Leadenhall Market, where the covered Victorian walkways and charming shopfronts were featured in many Diagon Alley exterior shots. Keep an eye out for 42 Bull's Head Passage, an optician's shop with an unmissable bright blue door used as the entrance for the Leaky Cauldron. Squint, and you're there.  Address: Gracechurch Street, London, EC3V 1LT  Opening times: Monday - Friday, 10am - 6pm; closed on weekends  Prices: Free London Zoo's Reptile House  Explore the location where Harry first discovered his 'parseltongue' ability and innate gift for talking to snakes in the Philosopher's Stone. Home to over 650 species from reptiles and mammals to invertebrates, birds, fish and more, the London Zoo is a must-visit for all visitors. Harry Potter and the Cursed Child If you're a theatre fan, don't miss the chance to see Harry Potter and the Cursed Child at the Palace Theatre. This award-winning play tells the story of Harry, Ron, and Hermione's children as they navigate the challenges of Hogwarts and the wider wizarding world. The play is presented in two parts, so be sure to book tickets for both to get the full experience. Undoubtedly one of the most exciting things to come out of the Potter franchise in recent years, this two-part play is the official eighth instalment of the Harry Potter story. It's based on a story by J.K. Rowling, Jack Thorne and John Tiffany. Set long after the seventh book ended, Harry now works full-time at the Ministry of Magic and has three young children - including Albus, the youngest who has also inherited his father's gift for troublemaking. Bear in mind that the show sells out quickly, so make sure to book your tickets well in advance. And those are all the best locations to experience Harry Potter in London. Fancy discovering more of your favourite film locations? Why, step right this way. No matter how you choose to explore Harry Potter in London, you're sure to have an unforgettable time. Don't forget to stop by the Harry Potter Shop at Platform 9 3/4 to pick up some souvenirs and mementoes from your trip. Experience everything London has to offer with The London Pass® Planning your London trip? With The London Pass®, you can explore big-name landmarks, local hotspots and epic tours, all on one pass, all for one price. Not only that, but you'll enjoy savings of up to 50%, compared to buying individual attraction tickets. ✈️Buy The London Pass®✈️

Dom Bewley

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