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The London Pass® Education Scholarship


Don't let studies stop you from exploring your city!

Calling all students!

At Go City we believe everyone deserves the chance to enjoy the best experiences a city has to offer but not all experiences are easily affordable on a student budget. Living costs are rising and so are the costs of books, tuition fees and expenses. For this reason, Go City wants to help students who are enrolled at a college or university in the U.K. by offering the chance to visit major attractions in London for free, while providing a one-time £3,000 academic scholarship award to put towards all those University musts.

Whether you want to pay for accommodation, finally get a copy of that eye-wateringly expensive textbook, or bulk-buy several months' worth of instant ramen, how it’s spent is up to you! 

So, what’s the scholarship? 

The winner of the UK London Pass® Education Scholarship will receive: 

  1. 6 1-day London Pass® allowance* for you (plus your friends and family) to check out London’s best attractions and experiences.
  2. A one-time award of £3,000 to put towards books, expenses and any other study necessities. The winner will have the funds transferred directly to their account.  

What are the eligibility requirements? 

To qualify for this scholarship, you must be enrolled at a UK university, and either be a British citizen, permanent resident or currently studying in the U.K. on a student visa. Only one submission per person will be accepted. 

When’s the deadline? 

The deadline for this competition is Friday 29th June 2024 at 11.59pm (GMT). Any submissions made after this deadline will not be considered. The winner will be announced by July 19th 2024.

The competition will run from 12:00 (GMT) on 15th March 2024 (the "Opening Date")  to 23:59 (GMT) on 29th June 2024 (the "Closing Date") inclusive.

How to apply

Before applying, read the instructions and eligibility requirements on this page.

  1. Have a look through our London Pass® website and tell us the attraction(s) you'd love to experience most in London and why, using no more than 280 characters (not 280 words), basically the length of a tweet.
  2. Email your entry to us at [email protected] 
  3. Provide your preferred contact email address, your name and University/College. If you prefer not to be contacted about future promotional activity let us know if you need to opt out of these.

The winner will be determined by an applicant’s eligibility under the scholarship requirements and the strength of an applicant’s entry as determined by the selection committee.

Go City reserves the right to use the name of the winner to feature on our website and social media accounts. Please refer to our full privacy policy here.

By entering you hereby warrant that all information submitted by you is true, current, and complete. Go City Group reserves the right to verify the eligibility of all entrants. 

Scholarships are awarded at the discretion of Go City and no scholarships or credits packages will be awarded as a result of improper actions by or on behalf of any participant.


Terms and conditions

The promoter is: Go City Limited, 6 Dryden Street, LONDON WC2E 9NH  
The title of the competition is: London Pass® UK Education Scholarship competition. 
UK Students can apply for the London Pass® Education Scholarship for a chance to win a sightseeing credits package, plus a scholarship cash prize. An entrant should provide some background on their favourite attraction(s) in London. Entries should keep within the character limit given each submission will be judged on the strength of the entry as determined by the selection committee. 
The competition will run from 12:00 (GMT) on 15th March 2024 (the "Opening Date")  to 23:59 (GMT) on June 29th 2024 (the "Closing Date") inclusive.
All competition entries must be received by the Promoter electronically at the email address set out clause 3.3 by no later than 23:59 (GMT) on the Closing Date. All competition entries received after the Closing Date are automatically disqualified. 
To enter the competition: 
Send an email to [email protected] including your name, preferred contact email address and entry with a maximum of 280 characters by the Closing Date outlined above. Also include your preference to opt out of any future email marketing communications. Any entries are assumed to be opted into these communications. 
There is no purchase necessary and there is no charge to register for use of the website. 
The Promoter will not accept: 
(a)responsibility for competition entries that are lost, mislaid, damaged or delayed in transit, regardless of cause, including, for example, as a result of any equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind; or 
(b)proof of posting or transmission as proof of receipt of entry to the competition. 
By submitting a competition entry, you are agreeing to be bound by these terms and conditions. 
For help with entries, please contact [email protected] or visit
Please see for a copy of these competition terms and conditions. 
The competition entries will be judged by a panel of three judges based on the most apt, creative and original answer to the brief. The decision of the panel of judges (acting reasonably) will be final. 
The Promoter will send the full names of the judges to anyone who writes within one month after the Closing Date of the competition requesting details of the judges via the email address [email protected]  
The competition is only open to anyone enrolled at a UK University, who are a British citizen, permanent resident or currently studying in the U.K. on a student visa. Only one submission per person will be accepted. 
(a) employees of the Promoter or its holding or subsidiary companies; 
(b) employees of agents or suppliers of the Promoter or its holding or subsidiary companies, who are professionally connected with the competition or its administration; or 
(c) members of the immediate families or households of (a) and (b) above. 
In entering the competition, you confirm that you are eligible to do so and eligible to claim the prize. The Promoter may require you to provide proof that you are eligible to enter the competition. 
The Promoter will not accept competition entries that are: 
(a)automatically generated by computer; 
(b)completed by third parties or in bulk; 
There is a limit of one entry to the competition per person. Entries on behalf of another person will not be accepted and joint submissions are not allowed. 
The Promoter reserves all rights to disqualify you if your conduct is contrary to the spirit or intention of the prize competition.  
Competition entries cannot be returned. 
The prize available to be won is  
  1. 6 1-day London Pass® allowance* for you (plus your friends and family) to check out London’s best attractions and experiences.
  2. A one-time award of £3,000 to put towards books, expenses and any other study necessities. The winner will have the funds transferred directly to their account.  
The prize is supplied by Go City Limited, 6 Dryden Street, LONDON WC2E 9NH (the "Supplier"). 
The prize is not negotiable. 
In order to claim the prize, you must reply to the email that you have received stating that you have won the competition and provide the sender any details required to collect the prize e.g., preferred travel dates or bank details to receive the prize money into. No postal replies will be necessary. 
The decision of the judges nominated is final and no correspondence or discussion will be entered into. 
Go City will contact the winner by 29th June 2024, using the email address provided with the competition entry.  
The Promoter must either publish or make available information that indicates that a valid award took place. To comply with this obligation the Promoter will publish the surname and county of prize winner by 29th June 2024. 
If you object to any or all of your surname, county and winning entry being published or made available, please contact Go City in advance and state this. In such circumstances, Go City must still provide the information and winning entry to the Advertising Standards Authority on request. 
Please allow 30 days for delivery of the prize. If you are the winner of the prize, you will have 14 days from the Announcement Date to claim the prize by replying to the announcement email. Refer to the details of how to claim in  clause 5.8. If you do not claim the prize by this date, your claim will become invalid. 
The prize may not be claimed by a third party on your behalf. 
The promoter will make all reasonable efforts to contact the winner. If the winner cannot be contacted or is not available or has not claimed their prize within 14 days of the Announcement Date, the Promoter reserves the right to offer the prize to the next eligible entrant selected from the correct entries that were received before the Closing Date. 
Go City does not accept any responsibility if you are not able to take up the prize. 
Insofar as is permitted by law, The promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of the Go City, its agents or distributors or that of their employees. Your statutory rights are not affected. 
The promoter does not claim any rights of ownership in your competition entry. 
You agree that The promoter may, but is not required to, make your entry available on its website and any other media, whether now known or invented in the future, and in connection with any publicity of the competition. You agree to grant Go City a non-exclusive, worldwide, irrevocable licence, for the full period of any intellectual property rights in the competition entry, to use, display, publish, transmit, copy, edit, alter, store, re-format and sub-licence the competition entry for such purposes. 
The promoter will only process your personal information as set out in the privacy policy. See also clause 6.3 here and clause 6.4  with regard to the announcement of winners. 
If there is any reason to believe that there has been a breach of these terms and conditions, the Promoter may, at its sole discretion, reserve the right to exclude you from participating in the competition. 
The Promoter reserves the right to hold void, suspend, cancel, or amend the prize competition where it becomes necessary to do so. 
These terms and conditions are governed by English law. If any entrants to this promotion wish to take court proceedings, then they must do this within the courts in the United Kingdom. 

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