- All passes
- Family-friendly
- Indoors
Up to an hour
Twist Museum London
Up to an hour
Challenge your perception with mind-bending illusions.
- Explore London with The London Pass®Your London pass includes dozens of other top attractions, all for one money-saving price
Overview
Located on iconic Oxford Street, Twist Museum is London’s original home of illusions and an anything-but-ordinary day out.
Step inside and explore more than 80 interactive exhibits designed to trick your eyes and challenge your perception. Test your senses through immersive rooms, optical illusions and mind-bending installations that blend science, psychology and art in fascinating ways. Suitable for all ages, Twist Museum is a great experience for families, friends, couples, tourists and anyone searching for something a little different to do in London.
Discover how your brain interprets shapes, colours, patterns, movement and more. You might even leave seeing the world in a whole new way.
Whether you're visiting London for the first time or looking for a fresh way to experience the city, Twist Museum offers a fun and unforgettable adventure. And don't forget to snap a few illusion-filled photos along the way!
Highlights
Discover how your brain interprets colour, perspective, sound, shape, and more
Explore over 80 immersive illusions
Snap eye-catching pics with bold visual illusions and immersive backdrops
Facts
“TWIST” stands for “The Way I See Things,” reflecting the museum’s central idea that everyone experiences and interprets the world differently.
Special events
October Half Term at Twist | October 17–November 1
Twist Museum is getting a spooky Halloween makeover! Explore 80+ mind-bending illusions alongside special Halloween activities, including a free UV Ghost Hunt, Halloween magic shows (4 shows a day from October 24–November 1) and a free Halloween costume competition with the chance to win a prize worth over £150!
What's included
Entry to Twist Museum London
Self-guided visit that typically lasts 60–90 minutes
Access to 80+ interactive exhibits and immersive illusion rooms
Incredible photo opportunities throughout the museum
Free lockers available
Free buggy parking area
Food and drink purchases within the museum are not included
Where you'll be
248 Oxford St, , London , United KingdomHow to get there
Oxford Circus Station
Standard opening hours
For the most up-to-date hours, please visit the Twist Museum website.
Closings & holidays
Christmas Day
Find out more
For more information, please visit the Twist Museum website.
bel museo delle illusioni
Fran ·un museo che spiega come funzionano alcuni giochi mentali e illusioni
Fun
Treva ·Small but fun. We got some grwat pics very close to tube station thats a plus also near tons of shopping
Great place!
Momb ·Such a fun and interesting place. Always something to learn.
ok ok attraction
Sagar ·Just went because it was included in the pass but mainly for kids not for adults
We enjoyed it
It’ as good way to pass time we wouldn’t go out of our way to go but if you’r ien the area check it out.
Twisted
Ab's ·Exactly what they promote Perfect for family (can go solo/couple but 2 or 3 attractions need at least 2 people)
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