Everything you need to know about The London Pass®

Planning a trip to the UK capital? Whether you’re a first-timer or a returning explorer, The London Pass is your ultimate sightseeing sidekick. Think of it as your golden ticket to the city’s most iconic landmarks, coolest museums and must-do experiences. From the Tower of London to Westminster Abbey, Shakespeare’s Globe to a Thames River Cruise – your pass has it all. 

Let’s break down how The London Pass works, what’s included and how to get the most bang for your buck (or quid, in this case). Ready? Let’s dive in. 

How does The London Pass work? 

Let’s start with the basics. The London Pass is a digital sightseeing pass that grants access to over 90 attractions throughout the city. Instead of paying separately for each ticket, you just pay once for your pass, then flash your phone at the entrance to get in. Spiffing! 

You choose how long you want your pass to last and visit as many included attractions as you like within that time. That’s right, it’s a go-big-or-go-home kind of deal. 

Buying and activating your pass
 

Using your pass on the day 

On the day? Just rock up to an included attraction, show your pass and get scanned in. That’s it. No faffing with printed confirmations or endless email searches. 

Pro tip: save your favourites in the app ahead of time for smooth sightseeing on the go. 

What’s included on The London Pass? 

A few fan favourites include: 

• Royal London: explore regal landmarks like the Tower of London, Kensington Palace and Westminster Abbey. 

• Must-see icons: marvel at St Paul’s Cathedral, cruise past iconic sights on the Uber Boat or get unbeatable views from the Shard observation deck. 

• Museums & cultural hot spots: get back to nature with a magical walk around Kew Gardens, step into Shakespeare’s world with a Globe Theatre Tour or uncover centuries of local travel history at the London Transport Museum. 

• Family-friendly fun: meet the stars at Madame Tussauds London, go wild with a visit to London Zoo or ride the Mail Rail at the Postal Museum. 

• Something different: walk through works of art at Frameless, discover contemporary art and installations at Moco Museum London or let your tastebuds do some sightseeing with a London food walking tour. 

There’s something for every kind of traveller: history buffs, theatre lovers, skyline seekers and curious wanderers. 

Plan ahead to maximize your time

Is The London Pass worth it? 

Short answer: yes, if you plan to see 2,3 or more attractions per day. Entry to top sights like the Tower of London or Westminster Abbey can cost £30+ each, so those savings stack up fast. 

Say you want to see the Tower of London (£35.80), Westminster Abbey (£30), Hop on and off the Uber Boat with a 1-day River Roamer (£28.30), and explore Tower Bridge (£16) – your total entry tickets would cost £110.10. But with a 1-day London Pass from £79 for an adult, you’d save around 28% – everything else after that? Bonus savings. * 

*Prices accurate on 28/07/2025 

Plus, you’re getting flexibility and convenience, and it’s all paid for before you even arrive – that's priceless on a packed London day. 

What's the main advantage? 

Apart from the obvious money-saving angle, here’s what makes The London Pass so handy: 

• All-in-one convenience – one purchase, one app, 90+ attractions. No need to pay individually each time. 

• Flexible sightseeing – do what you want, when you want, with no strict schedule. 

• Stress-free planning – browse attractions, check opening hours and map your route all in the app. 

Is there a limit on The London Pass? 

There’s no limit on how many attractions you can visit per day, but there is a maximum value limit based on the number of days your pass is valid for. 

Don’t worry – you’d have to go really hard to hit that cap. For example, a 3-day adult pass includes a whopping £525* worth of entry fees. Most visitors never reach that threshold, so it’s nice to know you’ve got some serious sightseeing capacity in your pocket. 
*Prices accurate on 28/07/2025 

Tips & tricks to make the most of your London Pass 

1. Start early 

The earlier you get going, the more sights you can squeeze in before afternoon tea. 

2. Group by area 

Hit several attractions in one neighbourhood to save time and travel. 

3. Use the interactive app map 

It shows everything nearby, so you can easily pivot your plans on the fly, or add something extra nearby if you find yourself with time to kill. 

4. Check for reservations 

Some popular spots require you to book a time slot. All the info is in the app. 

5. Mix it up

Blend iconic spots with lesser-known gems. You might just find a new favourite! 

Reservations required? No problem! 

Some of London’s top attractions require reservations – but don’t worry, booking is easy via the Go City app and all the information you’ll need is in there.  

The bottom line 

The London Pass is your key to unlocking the best of the capital without blowing your budget. Whether you’re climbing Tower Bridge, walking in Shakespeare’s footsteps or cruising down the Thames, your pass makes it easier, cheaper and more fun. 

So, download the app, charge your phone and get the comfy shoes on because London’s waiting, and you’re about to explore it like a legend. 

Enjoyed this?   

Check out  our complete guide to Big Bus tours or  our complete guide to visiting St Paul’s Cathedral. 

Step up your sightseeing with The London Pass®. We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems, and local tours, all for one low price. Plus, you'll enjoy guaranteed savings compared to buying individual attraction tickets.     

See more, do more, and experience more with The London Pass® – just choose a pass to get started!