Planning a trip to the UK capital? Whether you’re a first-timer or a returning explorer, The London Pass is your ultimate sightseeing sidekick. Think of it as your golden ticket to the city’s most iconic landmarks, coolest museums and must-do experiences. From the Tower of London to Westminster Abbey, Shakespeare’s Globe to a Thames River Cruise – your pass has it all.
Let’s break down how The London Pass works, what’s included and how to get the most bang for your buck (or quid, in this case). Ready? Let’s dive in.
How does The London Pass work?
Let’s start with the basics. The London Pass is a digital sightseeing pass that grants access to over 90 attractions throughout the city. Instead of paying separately for each ticket, you just pay once for your pass, then flash your phone at the entrance to get in. Spiffing!
You choose how long you want your pass to last and visit as many included attractions as you like within that time. There's everything from must-see landmarks to foodie hotspots to evening activities included, so it's easy to fill your days with whatever you fancy and get the most out of the city.
Which London pass should I choose?
|
London pass type |
What you get |
Best for |
|---|---|---|
|
The London Pass® Explorer |
Choose 2–7 attractions from a pool of 70+ attractions, use them within 30 days of your first visit (valid one year from purchase to activate) |
Travellers who already know exactly what they want to see |
|
The London Pass® |
Access to 110+ attractions (including 30+ exclusive experiences), across 1–10 days |
Sightseers who want a packed, flexible itinerary |
How do I get a London pass?
How do I get a London pass?
- Buy online – grab your pass from our official website or app. That’s where you’ll find the best prices, plus reliable customer support if you need it.
-
Download the app and sync your pass – your pass lives in the Go City app, so no need to print anything or carry around tickets like it’s 2005. You’ll get a magic link in your confirmation email to sync your pass.
-
Activate your pass – the clock starts ticking when you scan your pass at your first attraction. Until then, it’s just chillin’ on your phone.
What’s included on The London Pass?
What’s included on The London Pass?
Glad you asked. The London Pass covers an epic lineup of attractions, from blockbuster landmarks to quirky hidden gems. If you have a London Pass, you'll have access to the full roster of attractions (lucky you!) while the Explorer Pass comes with a slightly smaller curated list of options.
At a glance — some of the most popular attractions on the pass:
|
Attraction |
Rating* |
|
|---|---|---|
|
Tower of London |
4.7 (581) |
|
|
Westminster Abbey |
4.7 (504) |
|
|
The London Eye |
4.5 (443) |
|
|
Tower Bridge |
4.7 (402) |
|
|
City Cruises Thames River Pass |
4.2 (290) |
|
|
St Paul's Cathedral |
4.8 (287) |
|
|
The View from The Shard |
4.3 (281) |
|
|
Madame Tussauds London |
4.6 (196) |
|
|
Kensington Palace |
4.3 (174) |
|
|
Shakespeare's Globe Theatre Tour |
4.8 (92) |
|
|
Hampton Court Palace |
4.8 (41) |
See the full list of included attractions
*Ratings correct as of October 5, 2026
A few fan favourites include:
-
Royal London: explore regal landmarks like the Tower of London, Kensington Palace and Westminster Abbey.
-
Must-see icons: marvel at St Paul’s Cathedral, cruise past iconic sights on Thames River Cruise or get unbeatable views from the Shard observation deck.
-
Museums & cultural hot spots: get back to nature with a magical walk around Kew Gardens, step into Shakespeare’s world with a Globe Theatre Tour or uncover centuries of local travel history at the London Transport Museum.
-
Best of British fare: Start your day with a traditional full English, tuck into a fish and chips lunch, or take a full-on tour of London's foodie hotspots.
-
Family-friendly fun: meet the stars at Madame Tussauds London, go wild with a visit to London Zoo or ride the Mail Rail at the Postal Museum.
-
Something different: walk through works of art at Frameless, discover contemporary art and installations at Moco Museum London or let your tastebuds do some sightseeing with a London food walking tour.
There’s something for every kind of traveller: history buffs, theatre lovers, skyline seekers and curious wanderers.
How can The London Pass help me plan my trip?
How can The London Pass help me plan my trip?
Our free trip planning tool can do the hard work for you. Just choose the attractions you want to visit and how many days you’ve got, and it’ll build a custom itinerary, show you how to get around, and keep all your attraction details in one place. Handy, right?
Top tip: London’s big, and with traffic, Tube changes and a million things to see, it’s easy to lose time hopping all over the city. Group attractions by area (think Westminster, South Bank or Kensington) to make your sightseeing smoother and more efficient.
Is The London Pass worth it?
Short answer: yes, if you plan to see 2,3 or more attractions per day. Entry to top sights like the Tower of London or Westminster Abbey can cost £30+ each, so those savings stack up fast.
Say you want to see the Tower of London (£37), Westminster Abbey (£32), 24-hour Thames River Pass (£25), have Afternoon Tea and explore Tower Bridge (£18) – your total entry tickets would cost £145. But with a 1-day London Pass from £105 for an adult, you’d save £40 – everything else after that? Bonus savings. *
*Prices accurate as of October 5, 2026
Plus, you’re getting flexibility and convenience, and it’s all paid for before you even arrive – that's priceless on a packed London day.
And don't just take our word for it, here's the verdict from some of our recent customers...
Trustpilot review left on October 2, 2026
Trustpilot review left on September 17, 2026
Tips & tricks to make the most of your London Pass
1. Start early
The earlier you get going, the more sights you can squeeze in before afternoon tea.
2. Group by area
Hit several attractions in one neighbourhood to save time and travel.
3. Use the interactive app map
It shows everything nearby, so you can easily pivot your plans on the fly, or add something extra nearby if you find yourself with time to kill.
4. Check for reservations
Some popular spots require you to book a time slot. All the info is in the app.
5. Mix it up
Blend iconic spots with lesser-known gems. You might just find a new favourite!
The bottom line
The London Pass is your key to unlocking the best of the capital without blowing your budget. Whether you’re climbing Tower Bridge, walking in Shakespeare’s footsteps or cruising down the Thames, your pass makes it easier, cheaper and more fun.
So, download the app, charge your phone and get the comfy shoes on because London’s waiting, and you’re about to explore it like a legend.
Enjoyed this?
Check out our complete guide to Big Bus tours or our complete guide to visiting St Paul’s Cathedral.
Step up your sightseeing with The London Pass®. We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems, and local tours, all for one low price. Plus, you'll enjoy guaranteed savings compared to buying individual attraction tickets.
See more, do more, and experience more with The London Pass® – just choose a pass to get started!
