The free travel hack that changed my London experience

Could a free tool really plan the perfect London getaway? I gave the London Pass trip planner a whirl and let it guide me to the city’s icons, hidden gems and even a few surprises. Spoiler: it nailed the timing, saved me cash and made sightseeing feel like a breeze.

Published: September 24, 2025
Alice at Kew Gardens

Planning a trip to London can feel a bit like standing in the pick ’n’ mix aisle: everything looks tempting, but if you’re not careful you’ll end up with an overload of chocolate raisins and no fizzy cola bottles. London is jam-packed with attractions, cultural gems, leafy gardens and experiences on (and above) the Thames – but with limited time, it’s hard to know what to choose! 

That’s where the London Pass trip planner comes in. I wanted a balance of history and culture, gardens, cruises and big landmarks, so I fed those preferences into the tool and waited to see what it came up with. It gave me a two-day itinerary with a neat mix of classics, curveballs and nearby extras. And then? I grabbed my Oyster card, laced up my trainers and put the planner to the test. 

Day 1 – London legends and modern masterpieces 

First up Tower Bridge

Tower Bridge, London

The first stop on my itinerary was Tower Bridge, I needed to book this one but the trip planner flagged that (helpful!), so I had my reservation ready when I arrived.  

The exhibitions inside gave me a proper behind-the-scenes look at how this Victorian marvel actually works, and walking the glass-floor walkways above the Thames was both thrilling and faintly terrifying.  

(Pro tip: don’t look down if you’ve just had a big breakfast or get queasy about heights.)

Easy stroll to the Tower of London

The Tower of London

From there, I was recommended to head to the Tower of London, which was only a 5-minute walk away. Arriving there still fairly early in the day meant I dodged the worst of the queues (a small miracle in itself) and once inside, could head straight into the Crown Jewels before the midday crowds.  

Standing in front of all that royal glittering glory felt surreal, and the Yeoman Warders’ tour added a dose of that humour only Brits can deliver, think centuries-old beheadings retold with cheeky punchlines. 

It was the trip planner that nudged me to tackle the Tower earlier in my day and I was grateful because by the time I left, the queue to get in was starting to grow!  

I would say it was a bit of a heavy history hit doing these back-to-back, but since they’re practically next door, it worked out. 

Plus, with the itinerary’s grouping by location, I’d already ticked off two London icons without wasting any time zig-zagging across the city or sweating on the tube! 

Afternoon on the Big Bus

Big Bus London

After two big historical hits, I was ready for something a bit less legwork-heavy. Enter: the Big Bus Tour. The trip planner slotted this in at just the right time of day, when I was ready for a sit-down. I climbed onto the open top deck, let the wind ruffle my hair and (luckily) enjoyed a rare London phenomenon: sunshine.  

The live commentary sprinkled in facts I’d never have Googled myself – like that the Ritz is the only UK hotel with its own Tea Sommelier – and it doubled up as my transport back into central London. 

The trip planner clearly had efficiency in mind: the bus became both an attraction and a ride to the next one, although London traffic meant it probably wasn’t the speediest method of transport. But that said, seeing sites and learning on the go more than made up for the extra travel time! 

Hop off at Trafalgar Square (free bonus!) 

When the Big Bus rolled past Trafalgar Square, I hopped off for a quick wander. This isn’t technically on my pass, but the trip planner highlighted it as a free extra worth pausing for, and it was right.  

Between Nelson’s Column, the giant lion statues (no, sadly, you shouldn’t climb them for a photo), and the fountains sparkling in the sunshine, it was the perfect pit stop. I grabbed a quick coffee nearby, people-watched and soaked up the buzz before jumping back on the bus.

End the day at Frameless – Immersive Art Experience 

Frameless immersive art experience

The bus dropped me off conveniently close to Frameless, which the planner had lined up as my last stop of the day. And what a finale. I’ll admit, I wasn’t sure what to expect, but stepping into those vast projection rooms was like falling headfirst into the canvas. One minute I was swirled up in Van Gogh’s starry skies, the next I was knee-deep in Monet’s waterlilies. 

It was the perfect counterpoint to my history-heavy morning: modern, immersive and more than a bit magical. Without the trip planner nudging me in this direction, I probably would have skipped it – but it ended up being one of the highlights of my trip.

Day 2 – Green escapes and golden-hour London 

Morning at Kew Gardens

Kew Gardens

The planner suggested starting day two at Kew Gardens, and honestly? Inspired choice. 

Wandering through the Palm House with its steamy glass and towering tropical palms felt like stepping into another world. I climbed the Treetop Walkway, looked out over a canopy of late-summer green, and finished with a quiet stroll through the Japanese Garden and the towering Great Pagoda. 

Best of all, arriving early meant the gardens were still peaceful. For a city that’s usually buzzing, it was bliss to have whole pathways to myself. The trip planner had timed this perfectly – gentle, green and grounding after a busy first day.

It is admittedly quite a trek from Kew back into London, but I had selected it as one of my must-sees, so that one’s on me!

Back to central for Westminster Abbey

Westminster Abbey, London

After a morning of peaceful nature, I was ready to head back into central London for one of the big ones: Westminster Abbey, getting there just after lunch and in time for London Pass entry from 1PM.  

Stepping inside, I was floored by the Gothic architecture and the weight of history – this is where British monarchs have been crowned for nearly a thousand years. 

The highlight? Spending time in Poets’ Corner, spotting names like Chaucer, Dickens and the Brontës.  

Houses of Parliament and Big Ben (free photo moment) 

From Westminster Abbey, it was just a short walk to the Houses of Parliament and Big Ben – a free bonus moment that the planner flagged up. Standing on Westminster Bridge snapping photos of Big Ben with the Thames in the foreground felt like the ultimate “yep, I’m really in London” shot.  

Sometimes it’s the little touches that make a trip feel complete, and this free suggestion nailed it. 

Cross the bridge for the London Eye 

The London Eye

The planner then pointed me across Westminster Bridge to the London Eye. By this point the afternoon sun was beginning to dip, and conveniently (as instructed by my trip planner) I was just in time for my pre-booked spin around London’s big wheel! 

As my pod slowly rose above the skyline, I could see all the places I’d explored: Tower Bridge, Westminster Abbey and even just about Nelson’s Column in Trafalgar Square all as the sun was setting over London – it doesn’t get much dreamier than that.  

City lights from the Uber Boat

Uber boat London

And then came the cherry on top: an Uber Boat ride along the Thames to close the day and my trip. By the time I boarded, right by the London Eye (convenient), the city lights had come on and the reflections on the river were mesmerizing.  

Would I have thought to do the boat in the evening myself? Honestly, no. But the trip planner nailed it. It turned a simple river cruise into a front-row seat for one of the most beautiful London moments I’ve ever had and a perfect end to my adventure. 

I did think it could have been a useful tool to travel between attractions earlier in the day, but the twinkling city lights definitely won me over! 

How the trip planner helped 

By the end of two jam-packed days, here’s what really stood out about the London Pass trip planner: 

  • Grouping by location: Tower Bridge before the Tower of London, Westminster Abbey, before the London Eye – less time travelling, more time experiencing. 

  • Unexpected extras: free gems that were already on my route, like Trafalgar Square and Big Ben, added texture to the trip. 

  • Balanced variety: history, art, gardens and city sights – the trip planner created an itinerary which was a perfect blend of my favourite activities. (You tell the trip planner exactly what you’re interested in so your mix will be perfect for you, too!) 

  • No planning stress: instead of having to look up routes and locations of everything myself to create my day plan, it was all sorted and mapped out for me. 

  • Savings: if I had bought individual tickets to everywhere on my itinerary, it would have cost me £263.19. But, with a 2-day London Pass Plus for £154, I saved £109.19, which is about 41% – now that’s the kind of maths I can get on board with!* 

A quick note on spontaneity 

The trip planner really did take all the stress out of organising my days, every attraction was slotted in neatly and I never wasted time wondering where to go next. The only trade-off? It didn’t leave much room for just wandering and stumbling across hidden gems.  

London’s full of little side streets, pretty architecture, quirky shops and unexpected spots that don’t always make it onto an itinerary. So when you’re using the planner, I’d recommend building in a pocket of free time here and there to just have a good old mooch around! 

Final verdict 

The London Pass trip planner didn’t just make organising easier – it made the trip itself better. It spotted patterns (like Tower of London first thing, Uber Boat in the evening) that I wouldn’t have thought of, kept the days flowing smoothly and even slipped in delightful free surprises along the way that I wouldn’t have known to stop for. 

Would I use it again? Absolutely. Because with a city as big as London, it pays to have a little insider help – and this planner felt like exactly that. Plus, since you tell it exactly what you want to see or what types of attractions you enjoy, you get the perfect itinerary to do your trip, your way. 

*All prices accurate at time of writing (03.09.2025) 

Enjoyed this?

Check out  our complete guide to using The London Pass or find out how to see London in only one day.   

Step up your sightseeing with The London Pass®. We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems, and local tours, all for one low price. Plus, you'll enjoy guaranteed savings compared to buying individual attraction tickets.       

See more, do more, and experience more with The London Pass® – just choose a pass to get started! 

Alice Padfield
Alice Padfield
Content Manager

Alice is a copywriter in the Content team at Go City®, where she combines her love for travel, literature, food and theatre to craft inspiring content for cultural explorers. From blog articles to TikToks, she creates engaging stories that help travellers uncover hidden gems and must-see spots in every city. Passionate about exploring new destinations, Alice shares her discoveries to help others curate unforgettable itineraries.

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Historic Buildings and Monuments in London

Learn about London’s heritage at the best historic buildings in London The City of London dates back to Roman times so there’s no shortage of historic attractions to visit. One of the most impressive and iconic attractions, and one of the most important London landmarks, is the Tower of London. Dating back to 1066 and the Norman Conquest, this historic fortress is one of the most popular tourist destinations in the city as it documents over eight centuries' worth of London history from the royal family, to notorious prisoners and politicians. Visit the oldest exhibition in the world, the Line of Kings, to see the armor of the old rulers, as well as the priceless Crown Jewels and Traitor’s Gate. See the legendary ravens hopping around the courtyard, pop into the Jewel Tower and follow a Beefeater Tour to learn of the tales of those who used to live in this historic building. Just in front of the Tower of London is the Tower Bridge (often mistaken for London Bridge). Tower Bridge is one of London’s most iconic landmarks and has sat astride the River Thames since 1894. This Victorian bascule steam-powered bridge was a feat of industrial engineering in its time. Now, it’s been opened up to the public to take a look into the bowels of the bridge, and also to walk across the top walkways featuring the new Glass Walkways to look down at the river and see the pedestrians walking below. Offering great views up and downstream, it’s a great historic building in London to learn about the city both past and present. Another famous historic site in London is Westminster Abbey, the stunning Gothic UNESCO World Heritage Site and coronation church since the 11th century. Westminster Abbey is one of the most beautiful and impressive historic buildings in London and is the burial ground of some of England’s legendary authors, scientists and great thinkers, from Charles Darwin to Geoffrey Chaucer. It’s been in the spotlight more recently as it was the site of Kate & Wills’ wedding in 2011 and it’s also open daily for sermons and worship. If you are a fan of the Royal Family and the history of the monarchy, make sure you visit one of the many royal residences in London. The picturesque Kensington Palace in West London was the childhood home of Queen Victoria; then it was the home of the late Princess Diana and now her eldest son, the Duke of Cambridge, Prince William, who lives there with Kate and his two children. Kensington Palace also has a series of fascinating exhibits on show, opening up its State Rooms to the public, and has an Orangery on the grounds serving traditional Afternoon Tea! Windsor Castle on the outskirts of London is the oldest and largest occupied castle in the world – and is the Queen’s preferred weekend residence. Set in the small borough of Windsor, this rural town is a great place for a day trip. With the Changing of the Guard, 39 State Rooms and a famous Dolls House, it’s one of England’s most popular royal palaces for both locals and visitors alike. Hampton Court Palace is another historic building outside London where you can learn about King Henry VIII and his life as a Tudor King. Visit the historic hedgerow maze, tennis courts, manicured gardens and Tudor Kitchens. Join in on a tour and learn about the secrets and scandals of life at court and just what went on under King Henry VIIIs rule! 
Kirsten McCroskrie
Kirsten McCroskrie
Tourist on Westminster Bridge by Big Ben and the Houses of Parliament.
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How to get Cheap London Attraction Ticket Deals

It’s a truth universally acknowledged that London is not a cheap place to visit. Indeed, it’s regularly cited alongside the likes of Hong Kong, New York, Singapore and Sydney as one of the most expensive cities in the world. That’s largely due to its well-deserved reputation as one of the planet's top bucket-list destinations, with household-name attractions like Westminster Abbey, The Shard, Oxford Street, Buckingham Palace, Big Ben and the Tower of London around almost every corner. And, as surely as night follows day, high demand means high prices. But London isn't just for lottery winners, celebrities and Russian oligarchs. No! This vast playground of historical attractions, world-class museums, stellar theatrical performances, and destination dining is for everyone to enjoy. And it is possible for savvy travelers to visit on a shoestring, as detailed in our self-explanatory blog ‘How to Visit London on a Budget’ right here. Read on below as we take a deeper dive into how to get cheap ticket deals at London attractions, including all the most highly sought-after landmarks and theaters. The London Pass Serious sightseers who plan to hit up a lot of major attractions and tours should consider The London Pass – basically a catch-all way of ticking off the big (and little) hitters in town while saving cash in the process. It’s the only pass of its kind that gives you access to Westminster Abbey, St Paul’s Cathedral and Tower Bridge (plus some 80 or so additional attractions and tours across London), and it’s conveniently stored on your phone or mobile device for speedy scan-through access at each address. And here’s how it works. You choose a duration for your London Pass package – (1, 2, 3, 4, 5, 6, 7 or 10 consecutive days) – download the Go City app to your phone and you’re good to go. Your pass activates as soon as you scan in at your first attraction and is valid for consecutive days (not 24-hour periods), so you should make sure to start early on your first day of sightseeing. The London Pass can save you up to 50% on gate prices if you make full use of it and visit several attractions each day, but its value weakens when you only visit one or two places each day. Fear not though: the pass’s savings guarantee means that, if you visit at least three attractions each day for the duration of your pass, and don’t save money, you can apply for a refund of the difference. Some of the 80+ attractions you can visit with your London Pass include: The Tower of London – William the Conqueror’s notorious 1,000-year-old fortress on the Thames. The View from The Shard – dizzying panoramic views from atop the UK’s tallest building. London Zoo – a family favorite with over 750 species of weird, wonderful and downright cute critters. Hampton Court Palace – the grand former home of gouty serial monogamist Henry VIII. Shakespeare’s Globe Theatre – lovingly reconstructed replica of the bard’s 17th-century London playhouse. Kew Gardens – kaleidoscopes of colorful wildflowers, tropical foliage, treetop walkways and more at London’s best botanical garden. Get The London Pass here. More Cheap London Attraction Ticket Deals There are several other straightforward methods of making savings on tickets to London attractions. Traveling to London by train? National Rail runs a promo that gives you 2-for-1 prices on major London attractions when you buy train tickets. There’s a decent list of attractions included in the promo, such as Madame Tussauds, London Dungeon, the ArcelorMittal Orbit and the Tower of London. You’ll need to register on National Rail’s Days Out website, from where you can then download and print vouchers for your chosen attraction. Present these with your train ticket (bearing the National Rail logo) at each attraction to claim your discount. You’ll get these when you take pretty much any train into London (with the exception of the Tube and some airport trains), or you can get them by buying a London Travelcard at any London railway station (as opposed to Tube station) such as Victoria, Liverpool Street, Paddington, Charing Cross and Waterloo. Remember to check your chosen dates are available before pitching up at the attraction – some of the biggies have blackouts on the 2-for-1 offers during peak periods. Other potentially money-saving options include the likes of the Merlin Pass, which includes access to Merlin attractions like the London Eye, London Dungeon, SEA LIFE London and Madame Tussauds, but has a lot of date restrictions during school holidays on the cheaper basic passes. Then there are cash-saving voucher sites like Groupon and Wowcher, which are great for finding bargain London attraction tickets, especially outside of peak season. Cheap London Theater Tickets The West End’s reputation for astronomical ticket prices is almost as famous as its world-class plays and musicals. We’re talking the likes of Les Misérables, Phantom of the Opera, Wicked, Matilda and The Mousetrap (only the world’s longest-running play, fact fans). Incredibly, it is in fact possible to bag cheap last-minute tickets to all of these and more, as long as you’re a) savvy and b) willing to queue for several hours at the box office on a wing and a prayer. Here’s the lowdown: very few shows are ever completely sold out and many West End venues offer day seats. Tickets for these are cheap and are generally released between 9AM and 11AM for same-day performances, so you’ll need to be flexible and yes, for the more popular shows, you’ll definitely have to queue and may still end up disappointed. Some shows also run lotteries via their website or app. This is much the same as the day-seat option, but means you can avoid schlepping to the venue and do it all from the comfort of your armchair. Winners are chosen at random. You can also get last-minute bargains from the tkts booth on Leicester Square, again for shows that same evening. If you can afford to be really flexible about your plans, it’s also well worth taking a gamble on ultra-last-minute cheapies direct from the theaters. And by ultra-last-minute we mean, like, an hour before the performance begins. The Royal Court does 10p tickets. Yes, that’s just ten new pence. These are standing only but hey, that’s a small price to pay, right? Similarly, the hip Donmar theatre in Covent Garden has been known to release £10 tickets for same-day performances, and you can bag tickets to the pit at Shakespeare’s Globe for £5-£10 at most performances. An absolute bard-gain. Save on things to do in London Save on admission to London attractions with the London Pass. Check out @londonpass on Instagram for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
North London Attractions
Blog

North London Attractions

If you're looking for the best attractions in North London, check out our picks and prepare for a stellar day out! Including: What is North London known for? Is North London a good area? Is North London or South London better? North London Attractions What is North London known for? North London is one of the city's hippest areas, with tonnes of places to eat, drink, and undertake interesting experiences. Some of North London's most well-known neighborhoods include Camden and its world-renowned market, which draws thousands of people every week; Angel, with its gentrified hangouts and canal walks; and Highgate, with its famed cemetery and affluent housing. Is North London a good area? North London is a great place to live in, stay at, or visit for several reasons. Bars, restaurants, and experiences are usually cheaper than in Central while providing an equal amount of fun. Additionally, the area boasts superb public transportation options, with most neighborhoods conveniently connected to the tube and Overground services. So, when you need to head to another side of the city, you can do so with relative ease. Is North London or South London better? The North/South question is one that enrages Londoners on both sides of the Thames. Enrages might be too strong a word, but it's certainly a debate that permeates both ends. Each will insist on their own superiority, but what do we think? Well, both have pros and cons. South has quite a few more green spaces for your strolls, runs, and lounges. North has better travel connections to Central and other parts of the London. Experience-wise, we'd say it's 50:50, so you can't really make a wrong choice! North London Attractions: London Zoo ZSL London Zoo is the city's best - and only - zoo. Home to an impressive array of over 750 animal species, it features the most extensive collection in the UK. Fans of creepy crawlies will love the BUGS exhibit Venture In with the Spiders, where you can walk and talk with spiders - though they may not respond. For the more squeamish among you, instead head to Penguin Beach to see the little marvels up close, or admire the elegance of giraffes in the African habitat. The Gorilla Kingdom offers an intimate glimpse into the lives of western lowland gorillas native to the African rainforest. Even little adventurers are catered to, thanks to the Animal Adventure area - an immersive animal experience designed by children, featuring meerkats, llamas, and aardvarks. North London Attractions: Emirates Stadium Tour Football fans, rejoice! You don't get one, but two stadium tours to enjoy in North London! The first is at the Emirates Stadium, home to Arsenal. Arguably London's most successful football club, a tour of the Emirates features plenty of silverware. Your tour, typically led by a club legend, will take you through the players' entrance, directors box, diamond club area, home changing room, the Tunnel and pitch-side, home dugout, Flash Interview Rooms, Press Conference Room, and Media Lounge. If you've ever wondered what the weekly life of a footballer feels like, this is a crash course of an experience! Throughout, you'll see never-seen-before footage, player recounts of famous matchdays, and finish the whole affair with a set of Arsenal headphones and a certificate primed for framing. Nice. North London Attractions: Tottenham Hotspur Stadium Tour The second football tour on this list is at Tottenham Hotspur Stadium, home of Tottenham Hotspur. While they may not boast the prestige and trophy cabinet of their North London neighbours, they can boast one of the most state-of-the-art football stadiums on the planet. Having opened its gates back in 2021, this billion-dollar stadium plays host to football matches, NFL games, and even live concerts. But football fans are eating good, thanks to the stadium tour. You'll explore interactive exhibits detailing the club's history, the most famous faces that have put on the shirt, and even get to walk through the players' tunnel onto the retractable pitch. North London Attractions: Warner Bros Studio Tour The books and films may have finished long ago, but Harry Potter fever is still alive and well in North London! So, why not head to Warner Bros Studio in Watford and check out The Making of Harry Potter tour? Inside, you'll explore you'll the movie studios and sets that became the backbone of the 'Harry Potter' film franchise. When the crew wasn't on location, these studios in Leavesden served as the creative hub for most of the iconic scenes. Thanks to the undying ardor of Potter enthusiasts, Warner Bros opted to preserve the sets and expand the studios, ensuring other films could be produced without disruption. For fans, it's a dream come true. You can wander through iconic locations like the Great Hall at Hogwarts, Diagon Alley, and Platform 93⁄4 with the gleaming Hogwarts Express. Cinematic aficionados will relish the opportunity to explore behind-the-scenes wizardry, delving into special effects, animatronics, and the methods that brought magical characters to life. North London Attractions: Hampstead Heath Hampstead Heath offers a refreshing contrast to the manicured landscapes of London. Stretching over 791 acres from Hampstead to Highgate, it encompasses woodlands, playing fields, swimming ponds, and meadows. In keeping with its wilder side, instead of lawnmowers, the local council uses sheep to trim up the grass. And yes, you can go hang out with them. Parliament Hill's soaring heights entice kite-fliers on windy days, and the Hampstead Ponds offer a popular spot for a summer dip. All in all, a grand day out! North London Attractions: Blackhorse Beer Mile Don't worry, sud-lovers, we've got you covered too. The Blackhorse Beer Mile isn't so much an attraction but more of an undertaking. Encompassing eight taprooms along Blackhorse Road, it's the perfect remedy to this unfair game we call life. Along this delightful route, you'll encounter a lineup of exceptional breweries, from the adventurous Wild Card to the unique creations of Signature Brew. Savor delectable roasts at Big Penny Social and indulge in top-notch cuisine at Auld Hag's Exale Brewery pop-up. As for weekend entertainment, the options are as diverse as the brews. Enjoy live music, immersive film screenings, DJ sets, and even speed-dating nights that promise an all-around good time. But those were just some of the attractions in North London. If you want to see everything the city has to offer - and save money while doing it - grab a London Pass!
Dom Bewley
The London Eye
Tower of London

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Tower Bridge
St Paul’s Cathedral